How Kim Kardashian helped Colombian fajas take over the United States

In this episode of In The Hyphen, Fernando Hurtado explains the role Kim Kardashian played in the Colombian faja empire. The United States is the top buyer of Colombian fajas, a type of specially made waist trainers that help women — and men — achieve the body of their dreams. How did the garment go from medical apparel to fan favorite in the United States? And what role does Kim Kardashian play in all of this? I talked to few people to get answers to those questions. Want to understand U.S. Latino culture and trends better than anybody else? Sign up for the free In The Hyphen newsletter: https://inthehyphen.co/subscribe Find Fernando Hurtado on: ⁠⁠⁠⁠ ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices