How Kiran Shah Scaled ₹30L/Day Ice‑Cream Brand | Go Zero Story | SK Podcast EP05

How Kiran Shah Scaled ₹30L/Day Ice‑Cream Brand | Go Zero Story | SK Podcast EP05Join us on the Sanjay Kathuria Podcast as we chat with Kiran Shah, the Founder & CEO of Go Zero, India’s fastest-growing guilt‑free ice‑cream brand. A graduate in Electronics from Mumbai University and an MBA from IIM‑Lucknow, Kiran entered his family ice‑cream business, Apsara Ice Creams (est. 1971), scaling it from one outlet to 100+ stores before launching Go Zero in 2021 Go Zero, the zero‑sugar, high‑protein ice cream brand, raised ₹12.3 Crore in its recent funding round and scaled 5X within a year under his leadership Kiran also made headlines on Shark Tank India, where he pitched Apsara and then built Go Zero into a Q‑commerce powerhouse in less than three years.💡 What You’ll Learn✅ How Kiran built ₹30L‑per‑day ice‑cream sales in one day✅ Lessons from scaling Apsara to 100+ outlets before Go Zero✅ Shark Tank India insights and brand-building hacks✅ How Go Zero disrupted the sugar‑free ice‑cream category✅ Use of AI & data for market research and product strategy📌 Timestamps00:00 – Podcast Teaser & Intro02:00 – Guest Intro05:20 – How Go Zero Started18:48 – How He Scaled Go Zero Brand25:02 – Story of Family Business29:12 – He Made 1.5 Lakhs in 1 Day34:08 – Impact of COVID on his Business37:40 – Trend of Sugar Free Icecream41:40 – Shark Tank India Experience50:53 – Dark Reality of Education System53:24 – Learnings from Apsara's Business01:01:37 – Market Research using AI01:07:12 – Biggest Icecream Brand in India01:10:04 – Profitability In Icecream01:14:29 – Best Seller GoZero Flavours01:16:40 – Amul Vs Kwality Walls01:22:18 – Brand Ambassador of GoZero01:25:22 – 30 Lakhs Icecream Free in IPL01:36:30 – Quick Commerce Game01:39:49 – Quick Rapid Fire Round01:46:51 – Get 5 Lakh Worth Grant01:48:12 – Podcast Outro🧵 Hashtags#KiranShah #GoZero #GuiltFreeIceCream #StartupIndia #SharkTankIndia #FMCGStartup #AIinFMCG🔍 SEO Tags (YouTube)Go Zero ice cream, sugar free ice cream India, Kiran Shah Go Zero, how to scale ice cream startup, Shark Tank India Go Zero, ₹30 lakh ice cream day, family business to startup, AI market research snacks, quick commerce ice cream, Apsara to Go Zero journey📲 Guest Socials and PlatformsInstagram: https://www.instagram.com/kiran_goes_zero/LinkedIn: https://www.linkedin.com/in/kiran-shah-79431b45/Website: https://letsgozero.in/📲 Sanjay Kathuria Podcast HandlesInstagram: https://www.instagram.com/sanjaykathuriapodcastYouTube (Main): https://www.youtube.com/@SanjayKathuriaPodcastYouTube (Clips): https://www.youtube.com/@SKPClipsFacebook: https://www.facebook.com/sanjaykathuriapodcast🙋‍♂ Connect with Sanjay KathuriaInstagram: https://www.instagram.com/financebysanjayFacebook: https://facebook.com/financebysanjayLinkedIn: https://linkedin.com/in/sanjaykathuriaTwitter: https://twitter.com/sanjaykathuriaYouTube: https://www.youtube.com/@Sanjay_Kathuria📬 Guest Suggestion FormWant to see your favorite entrepreneur or creator on the podcast?👉 https://forms.gle/x3zXEb6J7dfgXYZ8📚 About the PodcastThe Sanjay Kathuria Podcast brings you India’s most inspirational founder stories and startup journeys—from legacy businesses to disruptive brands. Listen to real lessons on building impact, wealth, and brand from the inside.📌 Subscribe now to never miss an episode:https://www.youtube.com/@SanjayKathuriaPodcast