How Kodiak Cakes Has Built A Platform Brand In Grocery Stores

Over two decades ago, Joel Clark and his brother John took their mom’s wholewheat pancake recipe and turned it into a business. Today, the business has grown from those humble roots across center store categories ranging from pancakes to oatmeal to frozen waffles. I sat down with John to learn about how they have expanded the brand and why one of their best decisions was actually not launching a product in their early days.