How Komi Group’s Andrew Trotman Is Scaling the Creator Economy

This week on TellyCast, Justin Crosby sits down with Andrew Trotman, CEO and founder of Komi Group, to explore how one of the UK’s most forward-thinking creator businesses is reshaping the digital content landscape. From building data-driven social brands to launching creator-led businesses, Andrew shares how Komi Group went from a horse racing tipster account to a global social video powerhouse producing 4.5 billion views a month.We dive into the realities of creator burnout, why Facebook might be poised for a comeback, and how Andrew is backing creators with rapid payments, platform diversification strategies, and mental health support. With 40+ owned brands, a proprietary data stack, and a growing talent division, this is a masterclass in the modern creator economy from someone who’s building it from the inside.Recorded in London and produced by Spirit Studios.Listen now to discover how the digital-first game is changing — and how to win it.Sign up for The Drop newsletterSupport the showEnrol on the TellyCast Digital BootcampAttend the Digital Video AwardsSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok