How Kōv Essentials Hit $1M in Year One With Zero Paid Ads

from Shopify Masters · host Serena Smith, Chelsea Branch, Shopify

Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering. For more on Kōv Essentials or show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering.

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How Kōv Essentials Hit $1M in Year One With Zero Paid Ads

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This episode is 31 minutes long.

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This episode was published on March 19, 2026.

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