EPISODE · Mar 13, 2026 · 32 MIN
How Kpop is Widening the Funnel for an Asian Music Boom
from Strictly Business · host iHeartPodcasts
From 'Kpop Demon Hunters' to the upcoming BTS album, Kpop is well into its global domination phase. But as analyst Robert Steiner explores in his new Luminate special report, the Korean music phenomenon is really just part of a bigger movement across Asia, where markets like Japan, India and China are poised to follow in Kpop's footsteps. See omnystudio.com/listener for privacy information.
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