How Kraft Heinz Is Reinventing Their Approach To Consumer Engagement

Before joining Kraft Heinz as Chief Growth Officer for North America, Sanjiv Gajiwala was the CMO at Mark Anthony Brands where he launched White Claw Seltzer. Today, Sanjiv brings that same approach to Kraft Heinz, where he is taking an iconic portfolio of brands that he views as a portfolio of challengers, competing for consumers' attention. I sat down with Sanjiv to talk more about this challenger mindset and how it is leading Kraft Heinz to take a different approach to brand building.