How Kristin Carnegie Built Monday's Through Real Content, Community, and Organic Growth

In episode 5, we sit down with Kristin Carnegie to talk about the real role content plays in building a business from the ground up. From growing her personal brand to launching Mondays in Waterloo, Kristin shares how authentic content, community, and consistency helped drive real momentum before and after opening. We get into the difference between organic and paid media, why overly polished brands can miss the mark, and how showing the process often matters more than showing the finished result. We also break down some of the early numbers behind the launch, including hitting 1 million profile views by week three, adding nearly 1,000 followers in the first five weeks, reaching 27,000 website views, and growing the team to 22 employees, all while relying heavily on organic content and spending just $850 on ads. This episode is for anyone building a personal brand, growing a business, or trying to create content that actually connects with people. If you’ve ever felt like social media has to be perfect to work, this conversation will change the way you think about it. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia