How Labubus became so popular

Today's story: Labubu is a mischievous, rabbit-eared character created by illustrator Kasing Lung. Chinese toymaker Pop Mart has turned Labubu into a global toy craze, using gamified sales tactics and regularly releasing new collectible sets. Fans can’t get enough. They film themselves opening the famous “blind boxes,” take photos with their Labubus, and bid up the value of their favorites online. Transcript & Exercises: https://plainenglish.com/827Get the full story and learning resources: https://plainenglish.com/827--Plain English helps you improve your English:Learn about the world and improve your EnglishClear, natural English at a speed you can understandNew stories every weekLearn even more at PlainEnglish.comMentioned in this episode:Hard words? No problemNever be confused by difficult words in Plain English again! See translations of the hardest words and phrases from English to your language. Each episode transcript includes built-in translations into Spanish, Portuguese, Chinese, German, French, Italian, Japanese, Polish, and Turkish. Sign up for a free 14-day trial at PlainEnglish.com