How Laravel’s Taylor Otwell Builds Products and Community that Drive Organic Growth | S3E2

If you’ve ever been to a Laracon, you’d be mistaken for thinking you’d just walked into a music festival, not a PHP framework conference. Taylor Otwell founded Laravel in his native Little Rock, Arkansas, and has spent most of the past 14 years bootstrapping a company known for building exceptional product experiences alongside a community of over 1 million people. On this episode of Spotlight On, Taylor joins Accel’s Miles Clements to discuss building outside of Silicon Valley, why software is an excellent vehicle for viral community growth, and why he ultimately decided to take on investment. Conversation Highlights: 00:00 – The beginnings of Laravel03:24 – On choosing to bootstrap and build a company outside of Silicon Valley7:59 – Navigating the tension between open source and commercialization 11:50 – How Taylor’s definition of “selling out his community” changed 14:27 – What’s changed since Taylor took on fundraising after 13 years of bootstrapping17:29 – What it takes to go from programmer to CEO 20:56 – Taylor’s secrets to scaling (and keeping a four-meeting week) 23:31 – How Laravel’s kept its DNA while doubling in a year  29:50 – How Taylor built a 1 million+ strong community around a PHP frameworkMentioned in this episode: Our Series A Investment in Laravel: The Future of ShippingHow Sentry's David Cramer Turned an Open Source Side Project into a $3B BusinessCheck out Taylor’s artifact: The Founder of Laravel on Centering Mission and Users During Growth Featured: Taylor Otwell, CEO and Founder of Laravel and Miles Clements, Partner at Accel