How Launch Finds Inspiration For New Brands In Everyday Life

Over nearly three decades, Ben Fischman has been one of retail’s pioneering entrepreneurs.  In college he started the baseball cap retailer Lids and then followed that with e-commerce retailer Rue La La.  In his latest venture, Launch, Fischman is partnering with entrepreneurs and bringing his years of experience to help them succeed.  We sat down to talk about what he looks for in entrepreneurs, why Launch doesn't consider itself a venture capital firm, and what led to them competing in workwear with their newest brand BRUNT.