How Laura Correnti is Selling Women’s Sports

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk about Bryce Underwood's $12.5M NIL deal. Then, they speak with Laura Correnti about how she came to found Deep Blue Sports + Entertainment, the first firm dedicated to commercial investment and growth opportunities in women's sports. Correnti tells the hosts how the U.S. Women's National Soccer Team inspired her to start her business, why she’s torn up her five-year plan so many times amidst the growth of women’s sports, and what needs to be done to create more “multi-hyphenates” amongst female athletes.See omnystudio.com/listener for privacy information.