How Lawyers Get Quoted in the Media: A Practical PR Playbook, with Denise Nix & Brenda McGann

Are you waiting for clients to find your law firm, or are you actively building credibility where journalists, industry leaders, and potential clients are already paying attention? In this episode of the Alpha Lawyer Podcast, Jason Marsh sits down with longtime PR professionals Denise Nix and Brenda McGann to break down how lawyers can become trusted media sources, get quoted in major publications, and turn earned media into a powerful reputation and business development strategy. Denise and Brenda share a practical PR playbook for lawyers who want to increase visibility and position themselves as experts in their field. From pitching story ideas and building relationships with journalists to leveraging blogs, LinkedIn, and niche publications, they explain how lawyers can create opportunities even without high-profile cases or national headlines. They also reveal what reporters actually want, why responsiveness matters, and how one media quote can create a long-term domino effect for credibility, speaking opportunities, and client growth.   🎧 Listen to learn: ✔️ Why earned media creates stronger credibility than traditional advertising ✔️ How one media quote can lead to more interviews, speaking engagements, and new business ✔️ Why journalists are constantly looking for fresh legal story ideas and expert sources ✔️ How lawyers can pitch story ideas even without high-profile cases ✔️ Why relationship-building with reporters matters more than cold pitching alone ✔️ How LinkedIn, blogs, and platforms like Substack can increase visibility ✔️ The importance of responding quickly when reporters reach out ✔️ How to simplify complex legal topics into quotable insights reporters can use ✔️ Why local and niche publications can be just as valuable as national outlets ✔️ Practical first steps lawyers can take to start building a PR strategy today   🔗 Follow and Connect with Brenda McGann 🌍 Website: http://www.zumado.com 💼 LinkedIn: https://www.linkedin.com/in/brendamcgann/ 📧 Email: [email protected] 🏆 Lawdragon Limelight (Member of The Lawdragon 100 Global Leaders in Legal Strategy & Consulting)   🔗 Follow and Connect with Denise Nix 🌍 Website: http://nixstrategiccommunications.com 💼 LinkedIn: https://www.linkedin.com/in/denisenix/ 📧 Email: [email protected]   🔗 Follow and Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer