How Lead Head Turned Lost Pencils and Viral Reels Into a Global Kiwi Brand

Lead Head began with one very tradie problem: every time Troy took off his earmuffs, his pencil fell on the ground.A few beers, some rough prototypes and nine months of testing later, the original Lead Head hat was born.Troy and Nic join Alex to unpack how they turned that simple idea into a global Kiwi lifestyle brand. They talk about selling the early hats at the pub, creating raw Instagram content, refusing to pay influencers and unexpectedly taking off in Japan.The boys also get into artist collaborations, limited Makita hats, Skatehouse decks, their own beer, pies and why they’re more interested in building a lasting brand than squeezing every dollar out of it.A funny and honest conversation about tradies, business, creativity and building something people genuinely want to be part of.https://leadhead.nz/