EPISODE · Jun 3, 2026 · 24 MIN
How Leaders Get People to Want to Follow Them
from SPEAK LIKE A CEO · host Oliver Aust
Leadership isn't management. Management tells people what to do; leadership gets them to want to follow. Mark Victor Hansen, co-creator of Chicken Soup for the Soul, says the difference is a great story. In this episode, he shares the one thing every leader has to sell, how to fight the negativity bias that pulls most leaders under, and why the biggest goals are often the easiest to reach. You'll walk away with a new definition of leadership, success, and legacy. ⏰Timestamps (00:00) Introduction (00:52) Leadership is Storytelling (03:00) Fight Negativity Bias (06:09) Program Your Mind (08:51) Come From the End Result (12:51) Buckminster Fuller (15:53) Storytelling Plus Action (17:48) Talk Prep (21:24) Master Communication Connect with Mark Victor Hansen: https://markvictorhansen.com/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/markvhansen/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
What this episode covers
Leadership isn't management. Management tells people what to do; leadership gets them to want to follow. Mark Victor Hansen, co-creator of Chicken Soup for the Soul, says the difference is a great story. In this episode, he shares the one thing every leader has to sell, how to fight the negativity bias that pulls most leaders under, and why the biggest goals are often the easiest to reach. You'll walk away with a new definition of leadership, success, and legacy. ⏰Timestamps (00:00) Introduction (00:52) Leadership is Storytelling (03:00) Fight Negativity Bias (06:09) Program Your Mind (08:51) Come From the End Result (12:51) Buckminster Fuller (15:53) Storytelling Plus Action (17:48) Talk Prep (21:24) Master Communication Connect with Mark Victor Hansen: https://markvictorhansen.com/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/markvhansen/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com
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How Leaders Get People to Want to Follow Them
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