How Leaders Get What They Want Without Winning Arguments

The science of persuasion has nothing to do with logic. Most people try to "win" with better arguments — and Joshua Bandoch, author of How to Get What You Want, says that's exactly why they fail. In this episode, he shares a three-step framework for moving people to action. He breaks down how to find the real barrier blocking any "yes," craft a story that persuades your audience, and the surprisingly simple test that tells you if your message will actually land. The result: conversations that end in agreement, not arguments. ⏰Timestamps (00:00) Introduction (00:47) What Persuasion Is (01:58) The Persuader's Mindset (04:48) Find Your North Star (05:45) Feelings Over Facts (07:35) Stories That Win (10:14) Build the Story Arc (15:21) Find the Barrier (17:26) Frame It as a Loss (18:38) Persuasion or Manipulation? (19:29) Go Beyond Words (21:24) The Granny Test (24:26) Right or Make a Difference Connect with Joshua Bandoch: https://joshuabandoch.com/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/joshua-bandoch-02211b167/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com