How LEGO Turned a Near-Bankruptcy Into an Operations Revival

In the early 2000s, LEGO was bleeding cash — expanding into theme parks, clothing, and jewelry had pushed the company to the brink. By 2004, it was $800 million in debt and losing $1 million a day. Then-CEO Jørgen Vig Knudstorp slashed 90% of product variants, sold off non-core assets, and rebuilt the supply chain around a core set of bricks. The turnaround is a masterclass in operational discipline. Lucas and Luna break down how LEGO restored profitability, cut inventory days from 180 to 50, and grew revenue from $1.2 billion in 2004 to over $9 billion today — all by saying no to complexity. #LEGO #JorgenVigKnudstorp #OperationsTurnaround #SupplyChain #ProductComplexity #LeanOperations #Profitability #InventoryManagement #BusinessTransformation #ToyIndustry #DanishBusiness #Manufacturing #CostReduction #CoreCompetence #Business #Operations #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo