How Leo O’Brien Built AdScriptly to Improve ROAS

In this episode of Founders Future, with host Milan Kohut, we’re joined by Leo O’Brien, founder of AdScriptly, a platform focused on helping marketers and agencies improve ad performance through better data and automation. Leo shares his journey from working in digital marketing roles across multiple industries to building his own solution that addresses a critical gap in advertising—tracking real business outcomes beyond surface-level metrics.Leo dives into how AdScriptly empowers agencies to optimize campaigns based on revenue-driven data, while also exploring the transition from consulting to a scalable SaaS model. He discusses the challenges of bootstrapping, the importance of distribution, and the fast-moving nature of AI in marketing—highlighting both the opportunities and pressure to innovate quickly in an increasingly competitive space.