How Leonie Built a Thriving Wedding & Freelance Floristry Career from a Hobby | Blended Design

In this episode of The Flower School Podcast, we sit down with Leonie Gerrity of Blended Design, an inspiring florist and entrepreneur whose journey into the wedding and events industry has grown faster than she ever imagined. Leonie shares how she transitioned from crafting and side projects into a thriving wedding floristry and freelance career, balancing family life, a hearing impairment and the realities of running a creative business. We dive deep into freelancing in floristry, choosing the right clients, building confidence and why there’s more than one “right” path in the flower industry. This honest conversation covers everything from - moving from hobby to professional florist - freelancing for wedding florists across Ireland - building a reputation without burnout - choosing weddings that align with your life and values - why online floristry training opened doors she never expected Whether you’re a beginner florist, considering freelancing or wondering how to build a sustainable wedding business without a shop, this episode is packed with real-world insight and encouragement. 🎧 Perfect for florists, creatives and anyone dreaming of working for themselves, without sacrificing family or freedom. 👉 Don’t forget to like, subscribe and share if you enjoy behind-the-scenes stories from the floristry world. 🌸 Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸 ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging! Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse 🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer! Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse 💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today! Explore the course - https://www.kaysflowerschool.com/online-floristry-programme 💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland. Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school 🌎 Overseas Students Welcome – learn with us from anywhere in the world! How it works - https://www.kaysflowerschool.com/overseas-flower-students 💬 Hear from our Students – discover how Kays Flower School transformed their floral journey. Read their stories - https://www.kaysflowerschool.com/testimonials 📩 Have Questions? Get in touch with us today! Contact us - https://www.kaysflowerschool.com/contact-us Subscribe to Kay's Flower School channel for our latest clips Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1 #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers