How LinkedIn Drove 841% Conversion Lift ft. Jae Oh

In this episode of The Marketing Scientists, LinkedIn Senior Director of Product Management Jae Oh challenges marketers to rethink how they measure ad performance. He explains why LinkedIn's new Conversion Lift Testing—which compares exposed and control groups—is more accurate than the traditional attribution used by many brands. Reporting conversion lift as high as 841%, Oh argues that everything in marketing is incremental: each action drives an outcome, the key is defining exactly which actions deliver value.About the guest: Jae Oh develops products that empower marketers to effectively measure campaign performance, improving marketing strategies through data-driven decisions that optimize for future buyers & revenue growth. With over 11 years of product management experience across health-tech, digital advertising, and search, he's passionate about building great products and impactful teams.