How Liquid Death Built Demand Everywhere

from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols

What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon? In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here. They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today’s influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment). Connect with Natalie https://www.linkedin.com/in/nataliekcotter/ Connect with Destaney https://www.linkedin.com/in/destaney-wishon/ Learn more about BTR Media www.btrmedia.com

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How Liquid Death Built Demand Everywhere

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This episode is 28 minutes long.

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This episode was published on August 19, 2025.

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