How Liz Built, Sold, and Evolved a Creative Agency

What happens after you sell the agency you built from scratch? In this episode of the Women in Agencies podcast, Liz shares her journey from launching a video game-focused creative agency to selling it to a global group and finding a new path in marketing leadership. With 20+ years in the video games space, Liz offers a wealth of insight on agency growth and strategic exit planning.Here’s what we cover:- Starting a specialised agency in the male-dominated world of gaming marketing- Building profitability and defining niche services for long-term success- The emotional and operational reality of selling your business- Transitioning from agency owner to in-house marketing lead- The importance of agency networks and coaching when scalingIf you're thinking about growth, exit plans, or long-term sustainability, Liz’s story is packed with practical takeaways.Want more support? Join Women in Agencies – womeninagencies.co.uk Hosted on Acast. See acast.com/privacy for more information.