How LL Cool J’s Media and Commerce Venture is Creating Hip Hop’s Version of Classic Rock

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This episode is 25 minutes long.

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This episode was published on May 5, 2021.

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from Strictly Business · host iHeartPodcasts

James Cuthbert, president of Rock the Bells, discusses the company’s growth plans following its successful recent fundraising round of $8 million. The former BET and Coca-Cola marketing executive sees big potential for the legendary hip hop star’s company to craft a media and lifestyle brand that speaks to a multi-generational swath of consumers. Cuthbert discusses the company’s evolution into e-commerce, content production and live experiences and the importance of working to “uplift the culture.” Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published May 5, 2021

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How LL Cool J’s Media and Commerce Venture is Creating Hip Hop’s Version of Classic Rock

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