How Local E-Commerce Is Boosting Sonoma County Businesses with Trellus CEO Adam Haber

What does the future of local shopping look like in Sonoma County — and can e-commerce actually support small businesses instead of replacing them?In this episode, Adam Haber, co-founder and CEO of Trellus, breaks down how his hyper-local e-commerce and same-day delivery platform connects Sonoma County consumers directly with local merchants. Adam explains how Trellus is designed not just for speed and convenience, but to keep dollars circulating locally, create jobs, and help neighborhood shops stay visible and competitive in an increasingly digital marketplace.The conversation dives into how Trellus differentiates itself from national delivery apps by prioritizing community commerce, preserving personal customer relationships, and building sustainable local logistics. Adam also shares the challenges of changing consumer habits, what it really takes to make rapid local delivery work, and why the future of shopping local depends on technology that serves communities — not extracts from them.The episode wraps with a tasting from host Allo Gilinsky, the Craft Beer Concierge, featuring Cuver Brewing’s “Unwind: Bellini,” a low-ABV Belgian witbier inspired by the classic cocktail. With bright peach notes and an easy-drinking profile, it’s a crowd-friendly option for holiday gatherings — especially for those who don’t usually reach for beer.🏪 Perfect for small business owners, entrepreneurs, and anyone interested in the future of local commerce in Sonoma County.Featured GuestAdam HaberFeatured BeerCUVER Belgian Brewer's "Unwind: Bellini"Resources Mentioned in this Episode:Trellis MarketplaceCorrick’s Gifts & Stationary Drewish DeliCUVER Belgian Brewers