How Logan Altman Uses Purpose-Driven Branding to Create Change

Logan Altman, the Chief Impact Officer at Doing Good Works, comes on to  share how Doing Good Works is using the power of for-profit business to create life-changing outcomes for young adults who have aged out of the foster care system. He dives into the challenges of scaling a mission-driven company, the impact of brand marketing in fostering social change, and how businesses can turn their existing budgets into tools for transformation.Chapters:00:00 Meet Logan Altman: A Leader on a Mission00:43 The Journey Behind Logan Altman’s Purpose-Driven Work03:48 Overcoming Challenges and Pivoting Strategies for Success07:22 The Power of Authenticity in Building a Strong Culture12:10 Leading Through Crisis: Lessons from the COVID-19 Pandemic16:03 Creating a Game-Changing Resource Hub for Foster Care19:30 Leadership Secrets: How to Inspire and Engage Your Team23:54 Final Thoughts and How to Connect with Logan AltmanLinks And Resources:Doing Good Works WebsiteLogan Altman on LinkedinAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!