How Logan Roy Built My $M Land Empire | Ep. 147 | Get Serious with Chris Duff

Chris Duff shares the origin story of Serious Land Capital, inspired by the character Logan Roy from the show Succession. He discusses the importance of branding and how it reflects the values of being a 'serious person' in business. Chris emphasizes that while branding is important, the focus should be on delivering value and doing the actual work. He encourages a light-hearted approach to branding, reminding listeners that life is not overly serious.UnConference August 2025: Here's the link below and get $200 off ticket price with code "duff".https://daviddenniston.lpages.co/landunconference/We fund larger land deals that others can’t reliably underwrite. With a 100% close rate on committed capital and over $6M funded, we are the relentless funding partner for experienced operators.Submit your next deal for funding ($50K - $1M+) and experience underwriting that turns over every stone.Partner With Us Today → ⁠⁠⁠⁠Seriousland.Capital⁠⁠⁠⁠Get our exclusive weekly brief on market shifts, underwriting insights, and fundable deal characteristics, curated specifically for serious land operators.Stay sharp and fund-ready. → ⁠⁠⁠⁠Serious News⁠⁠