HOW LONG SHOULD YOUR CONTENT BE?
from KeithKeller Hosted by KeithKeller
HOW LONG SHOULD YOUR CONTENT BE? (via Americo Da Costa - Toronto, Canada) The truth is, there’s no one size fits all answer but here’s how I look at it: It depends, but here are some thoughts to help you find your sweet spot: 1. KNOW YOUR AUDIENCE (A) Commuters might prefer 20 to 30 minute episodes. (B) Deep dive enthusiasts often enjoy 60+ minute conversations. (C) Busy professionals may appreciate bite-sized 10 to 15 minute insights. 2. MATCH THE FORMAT TO THE LENGTH Interviews and storytelling often need more time to breathe think 45–60 minutes. News updates or tips can be punchy and effective in under 15 minutes. Panel discussions might land somewhere in the middle, around 30–45 minutes. 3. WHAT THE DATA SAYS Studies show that the average podcast length is around 36 minutes, but the most popular shows vary widely from 5 minute daily briefings to 2 hour deep dives. 4. CONSISTENCY & DURATION Whatever length you choose, be consistent. Your audience will come to expect a certain rhythm, and that builds trust. FINAL THOUGHTS There’s no “perfect” length, just the right length for your content and your listeners. Start with what feels natural, and adjust based on feedback and analytics.
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