Ep 55 - She Wrote Copy for Purdue Pharma. Now She Only Works for Clients She Believes In

Before she started her copywriting business, she worked in the agency world for brands that included Coca-Cola, Ford, and the infamous Purdue Pharma. She also spent five years as a beauty and lifestyle blogger, where she developed a passion for all things indie beauty. After losing her parents in 2017 and 2020, Blythe realized it was time she focused on herself and live her dreams instead of always thinking ‘someday.’ When she’s not working on her business or hosting the podcast, she’s either hiking, walking on the Beltline in Atlanta, spending time with friends, family, and her rescue pup, and binging documentaries on cults. Blythe is about to celebrate a big birthday milestone. Join me as I learn more about Blythe’s experience developing copy for the disgraced Purdue Pharma, the makers of Oxycontin, why that experience made her appreciate the opportunity to choose her own clients as a new business owner, about her podcast GenX Experience, and how losing both her parents–just three years apart–made her decide start living and enjoying life now. FEATURED ON THE SHOW: Blythe Alpern, Wordwoman Creative https://www.wordwomancreative.com/ https://www.instagram.com/wordwomancreative/ https://www.tiktok.com/@wordwomancreative https://www.linkedin.com/in/blythealpern/ WHAT YOU’LL LEARN: Her experience writing copy for Purdue Pharma What made her decide to launch Wordwoman Creative About her life as an indie beauty and lifestyle blogger About why she launched The GenX Experience podcast Her a-ha moment after the passing of her parents just three years apart The impact of AI on copywriting Why she decided to celebrate her birthday in Portugal Her definition of a no limit life GET THE ULTIMATE CONSULTANTS AND FREELANCERS STARTER KIT: https://www.readysetgoconsult.com/starterkit FREE TRAINING: https://www.readysetgoconsult.com/it-s-your-turn-event-registration