How Lost in Town Built a Comic Book Brewery Brand | Beer Branding and Storytelling

Most breweries focus on beer styles and label design.Lost in Town went further and built a whole comic book universe.In this episode of Branding for Breweries, Tim Weaver chats with Max from Lost in Town, a London brewery that has created a film noir inspired comic book brand that links directly to their beers.It is a brilliant example of how a brewery can use storytelling and character led branding to stand out, build loyalty, and attract totally new audiences.We coverWhy Lost in Town chose film noir and comic booksHow to build characters that work across cans, merch, and contentHow to test a brand concept before fully committingUsing Comic Con to reach new customers outside beerBuilding retention through chapters, subscriptions, and immersionHow pop culture thinking can inspire brewery branding that sellsIf you are planning a rebrand, launching a brewery, or trying to make your marketing actually cut through, you will get a lot from this one.New episodes weekly.