How Louis Vuitton Took Over Sports

Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the luxury giant is creatively rewriting the industry's sponsorship rules with its 75 brands — including Louis Vuitton, TAG Heuer, Moët & Chandon, Tiffany & Co., and others — through partnerships with sporting events, leagues, teams and athletes. Enjoy! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.