How Louis Vuitton Took Over Sports - The Joe Pomp Show

What this episode covers

Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the luxury giant is creatively rewriting the industry's sponsorship rules with its 75 brands — including Louis Vuitton, TAG Heuer, Moët & Chandon, Tiffany & Co., and others — through partnerships with sporting events, leagues, teams and athletes. Enjoy! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Frequently Asked Questions

How long is this episode of The Joe Pomp Show?

This episode is 7 minutes long.

When was this The Joe Pomp Show episode published?

This episode was published on July 7, 2025.

What is this episode about?

Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the luxury giant is creatively rewriting the...

Can I download this The Joe Pomp Show episode?

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