How Luis Fernandez structured his firm to foster creativity

from Trade Tales · host Business of Home

Luis Fernandez’s boundless creative energy led him to a career in architecture, fashion, and ultimately, interiors. Now, he’s intent on pushing the limits of his craft with new challenges, like designing in the metaverse and some special side projects that have no client attached to them. Along the way, he is establishing airtight systems to guide his firm’s output even as his inspiration runs wild.LINKSLuis FernandezKaitlin PetersenBusiness of HomeThis episode was sponsored by Regina Andrew and The Shade Store.

What this episode covers

Luis Fernandez on how he’s carefully considering how much liability he wants to take on with each job, what he’s learning while exploring different approaches to billing and why he has appreciated this phase of working on his own rather than staffing up.

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How Luis Fernandez structured his firm to foster creativity

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This episode was published on September 10, 2025.

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