How Lululemon Won Athleisure | Mirror, Mirror | 2

Episode 2 of the Business Wars podcast, hosted by Audible, titled "How Lululemon Won Athleisure | Mirror, Mirror | 2" was published on October 29, 2025 and runs 33 minutes.

October 29, 2025 ·33m · Business Wars

0:00 / 0:00

Summary

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now." See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now."

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Share this episode

Similar Episodes

Episode 4 - Mando/Fallen Order first impressions! *Spoilers ahead*

Oct 13, 2022 ·27m

S2 Ep2 - Daddy Mando

Dec 9, 2020 ·46m

S2 Ep1 - We Are BACK

Nov 16, 2020 ·34m

Episode 21 - We're in the endgame now. Thank you Dave Filoni

Oct 21, 2020 ·35m

Episode 20!! - The Phantom Apprentice...

Oct 21, 2020 ·38m

Episode 19 - Siege of Mandalore part 1!

Oct 21, 2020 ·41m

Similar Podcasts

Business Wars | حروب الأعمال Atheer ~ أثير شركات تستحوذ على أخرى، وسباق في تطوير الخدمات والمنتجات، أنت المستفيد بالطبع، لكنك قد تكون المستهدف أيضا في حرب شرسة تختبئ خلف كل ما تراه .. تترك أثرا في كل تفاصيل حياتك .. بل في غرفة معيشتك.بودكاست حروب الأعمال نتاج آخر من الجزيرة بودكاست بالتعاون مع وندري. Business Wars Daily Audible Business rivals are doing battle every day. On Business Wars Daily, we'll give you a brief daily update on the latest wars between the world's biggest companies. Hosted by David Brown from the hit podcast "Business Wars," listeners will get an inside look at some of today’s most controversial disputes and most surprising business stories: Uber and Lyft competing to invest in city scooters. The latest movie theater grudge match between DC and Marvel. Coffee companies fighting to fill your cup of joe in the morning. New episodes every Monday through Friday.Audible subscribers can listen to all episodes of Business Wars Daily ad-free right now. Join Audible today by downloading the Audible app. Sports Wars Audible You can binge all episodes of Sports Wars exclusively and ad-free on Wondery+. Find Wondery+ in the Wondery App or on Apple Podcasts.Sports rivalries can fuel fans and athletes to fight and argue for years. But what’s the real story behind these epic battles?From Wondery, the company behind “Business Wars”, “Gladiator” and “The Lead” comes SPORTS WARS, a new series that offers an immersive look at some of the greatest athletic rivalries of all time: two superpower nations facing off in the Miracle on Ice. The battle for the starting quarterback gig in Green Bay between Brett Favre and Aaron Rodgers. And many more.Host Dan Rubenstein (Sports Illustrated, SB Nation) will take you from the grudge matches to the pranks, from the tantrums to the triumphs: what really happened, who was right, who was wrong -- and you can decide whose side you’re on.Audible subscribers can listen to all episodes of Sports Wars ad-free right now. Join Audible today by downloading WeCrashed Audible The founders of WeWork thought they were on the brink of making history. The company was valued at $47 billion dollars, ready for a huge IPO, and its charismatic CEO Adam Neumann believed he was going to change the world. Adam and his wife Rebekah had a prophet-like vision—but did it ever match the company's reality? Now the inspiration for a new AppleTV+ series starring Jared Leto and Anne Hathaway, WeCrashed: The Director’s Cut is a complete refresh of our original six-part series. Hosted by David Brown of the hit podcast Business Wars, this six-part series includes new interviews and new discoveries about the rise and fall of WeWork. It’s a story of hope and hubris, big money and bigger screwups, and the lengths people will go to chase “unicorns".Watch the Apple Original series WeCrashed, starring Jared Leto and Anne Hathaway. Now streaming only on Apple TV+ https://apple.co/-WeCrashed

URL copied to clipboard!