How Magic Mind Turned a Spreadsheet Into National Retail Domination

from OPERATORS · host Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

“Everyone who said I was too early, they got on my investor updates.” Can product market fit be created, or can you only position yourself to catch it? William Hicks (Co-Founder & CEO, Magic Mind) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (CEO, Pela Case & Lomi) to unpack how a Silicon Valley spreadsheet of nootropics became a national retail brand. This episode gets into the real mechanics of product market fit at scale. Raising a seed round took dozens of rejections. Hicks kept those investor relationships warm for years afterward. From there, DTC gave way to national retail distribution. Merchandising discipline mattered more than ad spend. Subscription retention gets a breakdown too, along with the honest math behind CAC payback and lifetime value. Powered By Fulfil https://9ops.co/fulfil AppLovin https://www.9operators.com/paid-growthhttps://applovin.com/9operatorsShoplift https://shoplift.ai/operators SARAL https://calendly.com/maxx-getsaral/operators ShipHero https://9ops.co/shiphero-titans

Episode metadata supplied by the publisher feed · Published Aug 13, 2026

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How Magic Mind Turned a Spreadsheet Into National Retail Domination

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