How Manufacturers Can Overcome Channel Conflict With Ecommerce

from The Kula Ring · host Kula Partners

How can manufacturers overcome channel conflict when setting up an ecommerce platform? In this episode of The Kula Ring, Kris Harrington, President and COO for GenAlpha Technologies, talks about how manufacturers and their networks can leverage the data-sharing and visibility into the customer relationship that ecommerce provides and shares solutions to common channel conflict issues.

Episode metadata supplied by the publisher feed · Published Dec 15, 2020

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How Manufacturers Can Overcome Channel Conflict With Ecommerce

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