EPISODE · Jan 7, 2020 · 24 MIN
How Manufacturers Can Translate “Engineer Speak” Into Benefit-Focused Content
from The Kula Ring · host Kula Partners
Lisa Hargrove, Director of Sales and Marketing at LS Industries, shares with The Kula Ring her approach to taking highly technical content and reframing it in a way that’s accessible and appealing to customers. She also explains why you should never underestimate the effort it takes to write good content as part of a website redesign.
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How Manufacturers Can Translate “Engineer Speak” Into Benefit-Focused Content
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