How Manufacturers Can Translate “Engineer Speak” Into Benefit-Focused Content

from The Kula Ring · host Kula Partners

Lisa Hargrove, Director of Sales and Marketing at LS Industries, shares with The Kula Ring her approach to taking highly technical content and reframing it in a way that’s accessible and appealing to customers. She also explains why you should never underestimate the effort it takes to write good content as part of a website redesign.

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This episode is 24 minutes long.

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This episode was published on January 7, 2020.

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