How Manufacturers "Should" Promote Recycling

Have you heard about "The Girl Who Recycled 1 Million Cans"? It's not just a feel-good book for kids, it's a genius approach to content marketing for manufacturers. Today we're talking to Jessica Alexanderson about how her scuba adventures spotting scrap metal garbage in the ocean inspired her to join forces with a scrap metal company to promote recycling. You can find Scrap University at the many links below:Scrap University Kids WebsiteScrap University Kids LinkedInScrap University Kids FacebookScrap University Kids Instagram You can find Jessica Alexanderson  at the links below:Jessica's LinkedInJessica's InstagramJessica's FacebookYou can find their friends North Water, who bottle their water in infinitely-recycled aluminum, at the links below:North Water LinkedInNorth Water Instagram