How many keywords should I put in an ad group in Google Ads?

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of consolidating keywords, and the rationale behind campaign structuring for different types of clients.Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!Key takeaways from Episode 45:More keywords aren't always better in Google AdsAim for 5 to 15 keywords per ad groupConsolidation can lead to better performanceDifferent products may require different ad group structuresConsider budget and bid strategy when structuring campaignsKeywords should not be duplicated in multiple match typesUnderstanding intent is key to keyword groupingYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode45Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorshipGoogle Ads for Beginners courseStop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign. Learn more at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode45 Find Jyll on social mediahttps://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingaleshttps://tiktok.com/@the_google_pro