How Maresa Friedman Became the Executive Cat Herder We All Need

Hector sits down with Maresa Friedman to discuss her unique approach to helping businesses thrive. Maresa, known as the "Executive Cat Herder," shares how she handles the messy realities of entrepreneurship, cuts through the noise, and identifies the blind spots holding founders back. She explains why integrating personal and professional lives is critical, pushes back against myths around success, and tells the importance of mindset and authenticity in achieving real growth. It’s an awesome conversation about the tough questions leaders need to face and the hard truths that drive meaningful change.Chapters00:00:00 - A Name You Won’t Forget00:00:25 - Unpacking a Fresh Perspective00:01:29 - Myths That Refuse to Die00:03:15 - What’s Hiding Beneath the Surface?00:04:43 - The Mindset Alchemy00:06:20 - The Tug-of-War We All Face00:08:57 - When Leaders Become Heroes00:17:51 - Breaking Boundaries at Home00:21:26 - Lessons Etched in Gold00:24:09 - The Doorway to Something MoreLinks and ResourcesMaresa on LinkedInThe Executive Cat HerderAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!