How Mark Cuban Sees the Music Business — Live at SXSW

Mark Cuban joined Billboard On The Record for the first-ever live taping of the podcast at SXSW to share his take on the music industry — and why breaking through as an artist has never been harder. Speaking from his perspective as an investor, Cuban explains how the industry has shifted, with music now treated as an asset class and algorithms shaping what becomes a hit. He reflects on why Spotify succeeded, where new music tech could create opportunities and how fans might respond to AI-generated songs. Cuban also emphasizes the importance of artists thinking like entrepreneurs, leveraging the right tools and securing placement in legacy media. In the conversation, he highlights why music is “recession-proof” and what it really takes to succeed in today’s ever-changing music landscape.  Love what you hear? Don’t forget to rate, review and subscribe so you never miss an episode of Billboard On The Record. Keep up with us on IG @billboardontherecord and @wordsbykristin. Billboard On The Record is a podcast in partnership with SickBird Productions.  Learn more about your ad choices. Visit megaphone.fm/adchoices