How Market Experiments Beat Market Research: Kate O’Keeffe, CEO of Heat Seeker AI

from She Ventures Forward · host Natalie Abboud

Kate O'Keefe wants to end the era of building products nobody wants. In this episode, the Heat Seeker AI founder and former BCG and Cisco exec shares how market experiments, not surveys, are the key to finding product-market fit—and why marketers everywhere are rethinking their playbook.

Episode metadata supplied by the publisher feed · Published May 12, 2025

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How Market Experiments Beat Market Research: Kate O’Keeffe, CEO of Heat Seeker AI

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