How Market Research Helped Bayer Respond to Pesticide Resistance Trends

In this episode, we dive into how Bayer leveraged in-depth market research to transform its approach to crop protection. Discover how farmer interviews, field surveys, and secondary data analysis exposed critical gaps in traditional pesticide strategies—particularly around rising resistance among pests like the fall armyworm and soybean aphids. Learn how these insights prompted Bayer to pivot from chemical-heavy solutions toward integrated pest management, biologicals, and digital tools. We explore the successful launches of Velum Prime, Serenade, and Iblon—products rooted in real-world needs and sustainability goals. Hear how Bayer’s transparency, farmer collaboration, and data-driven innovation reshaped not only its product lineup but also set new standards across the agriculture industry. Whether you're in agribusiness, research, or simply passionate about sustainable food systems, this episode reveals how smart market research can drive meaningful, long-term change in global farming.View Site: https://www.cognitivemarketresearch.com/blog/how-market-research-helped-bayer-respond-to-pesticide-resistance-trends