How market research stopped me from creating a new offer

Earlier this year I had a brilliant new idea for a 1:1 and got to work on building it out, starting with market research.But once I had the research results I realized I didn't need a new offer, I needed to update the messaging and positioning I was using for the Slow & Steady Decelerator.In this episode I share why I believe that market research is one of the most powerful but underused tools for solo business owners and how I used market research to reposition the Decelerator ahead of the spring cohort launch.→ Join the Decelerator waitlist! Registration opens April 30-May 7!→ Download Metrics Make Us Feel Things: Small Business Survey Report

Episode metadata supplied by the publisher feed · Published Apr 29, 2026

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How market research stopped me from creating a new offer

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