How Marketers are Crossing the Line: New Technologies, Mobile Retail, Big Data

Nix the Online/Offline Divide: How Marketers are Crossing the Line as we speak with Norwest Venture Partners General Partner Jeff Crowe. He discusses new technologies ( geofencing, redeeming coupons from mobile phones– in-store) driving mobile customer purchases, what areas are ripe for investment in mobile retail/advertising and how will Big Data play an increasingly important role.