How Marketers Can Effectively Secure Buy-in From The C-suite

In this episode of The Kula Ring podcast, we're joined by marketing leadership expert and organizational psychologist Thomas Barta. He's worked with hundreds of companies over his 20-year career to facilitate and lead organizational transformations. On the podcast, Thomas shares how marketers can build better relationships with the C-suite and achieve buy-in on their ideas. Diving deeper, he shares three core gaps that can limit a marketer's potential: skills, power, and trust. We round out the episode speaking with Thomas about future marketing trends, focusing on the importance of data technology.