How marketers can implement marketing mix modeling with Mark Stouse

from The Marketing Intelligence Show · host Supermetrics

In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling. You’ll learn: What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution What groundwork teams should lay before implementing this model How to sell the idea of marketing mix modeling to the leadership team Links mentioned on the show: Follow Mark on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter.

Episode metadata supplied by the publisher feed · Published Feb 9, 2022

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How marketers can implement marketing mix modeling with Mark Stouse

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