How Marketing Budgets Are Moving Toward Creator-Led Authenticity in 2026 episode artwork

EPISODE · Apr 22, 2026 · 8 MIN

How Marketing Budgets Are Moving Toward Creator-Led Authenticity in 2026

from The National Pulse · host SAfm

The South African marketing landscape is witnessing a significant recalibration of digital budgets. The sector is noticing a shift back toward creator-led content, we look at what informs this shift with… Guest: Mongezi Mtati - Digital Marketing Strategist and Founder of The Lead Creative Podcast

Episode metadata supplied by the publisher feed · Published Apr 22, 2026

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How Marketing Budgets Are Moving Toward Creator-Led Authenticity in 2026

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