How Marketing Is Key To Your Exit Strategy

When it comes time to sell your company, marketing will play a bigger role than you might suspect. In this episode, I share how marketing is key to your exit strategy and how it demonstrates the potential for scale to an acquirer. In This Episode You’ll Hear: Why axing marketing to increase profits is a bad idea How a marketing system demonstrates growth How getting clear on what you want reduces marketing spend...and improves results Five steps to creating a marketing system  Show Notes :  The Marketing 360, a simple marketing assessment Chief Outsiders  The Marketing Centre  Resources:   You can grab a copy of my Business Exit Strategy Guide here   Join Emerge Insights, our newsletter, for weekly tips on scaling your business   Assess Your Company's Scalability Socre here Connect with me on:  LinkedIn Instagram YouTube Facebook