How Marketing Operations Fits Into RevOps With Jeff Ignacio and Jeff Cullimore

Our host Jeff Ignacio sits down with Jeff Cullimore, the Senior Manager of Marketing Operations at Coalition, Inc. They discussed how marketing operations fits into RevOps as a whole and the importance of working and communicating as one single organisation. As well as this, they delve into how to become a strategic advisor, prioritise team goals and communicate impact. They also covered the importance of data literacy within marketing analytics.