How Marketing Teams Use Data | Hugo Lu

Learn all about how Marketing Teams use data to solve the world's problems, one eye tracker at a time. Hugo started his data journey with the all powerful Excel until he transitioned to newer and cooler tools. Now he owns a data orchestration company, helping data teams release data into production reliably and efficiently, leaving more time to focus on business value. Check out this episode to find out all the neat ways you can use data in the marketing rhelm. We also talk a bit about Mr. Beast and his impressive marketing skills, and how good his Featable cookies are. Don't worry, we make a tie to how cookies are also important for marketing 🤓