How Marketing Transformed U.S. Soccer with Carlo Castilla | Episode 38

In this episode of The Football Economy, host Ibrahim speaks with Carlo Castilla. Carlo shares his journey as a sports marketing visionary who helped transform how soccer engages with the Hispanic community in the United States. From his early life in Central America to his pivotal role in building the Chicago Fire’s Hispanic Marketing Division, Carlo discusses the importance of understanding consumer needs, creating meaningful partnerships, and adapting to the evolving landscape of sports marketing. He also emphasises the need for European clubs to tell relevant, authentic stories in order to connect with U.S. audiences and highlights the growing potential of investing in the USL as a new frontier in soccer. Throughout the conversation, Carlo provides valuable insights into community engagement, digital media, and the challenges of navigating political landscapes in sports investment.